Sustainable Innovation and Resilience in Management: The Interplay Between AI, ICTs, and Green Entrepreneurship in the Digital Age

Authors

  • Raghvendra Department of Business Administration, M.J.P. Rohilkhand University, Bareilly, Uttar Pradesh, India https://orcid.org/0000-0003-2710-7812
  • Tulika Saxena Department of Business Administration, M.J.P. Rohilkhand University, Bareilly, Uttar Pradesh, India
  • Mahima Karki Faculty at Global College International, Mid- Baneshwor, Kathmandu, Nepal
  • Jag Pravesh *Bareilly and **Department of Business Administration, M.J.P. Rohilkhand University, Bareilly, Uttar Pradesh, India
  • Bipin Chauhan Department of Commerce, Mahatma Gandhi Central University, Mothihari, Bihar

Keywords:

Sustainable innovation, AI, Green entrepreneurship, Resilience, Circular economy, Sustainable development goals

Abstract

The integration of Artificial Intelligence (AI), Information and Communication Technologies (ICTs), and green entrepreneurship is reshaping modern management practices, driving sustainable innovation and enhancing resilience. This paper explores the synergistic relationship between these technologies and environmentally-focused entrepreneurship, examining their role in advancing sustainability and organizational resilience. AI and ICTs empower businesses to optimize resources, reduce environmental impact, and foster eco- friendly innovations. Green entrepreneurship, in turn, contributes to the circular economy and sustainable development goals (SDGs). Through case studies and theoretical analysis, this paper investigates how these forces collectively contribute to sustainable business models, while addressing challenges such as energy consumption and the digital divide. The findings highlight the transformative potential of AI, ICTs, and green entrepreneurship in promoting long-term resilience and sustainability in the digital era.

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Author Biographies

Raghvendra, Department of Business Administration, M.J.P. Rohilkhand University, Bareilly, Uttar Pradesh, India

Research Scholar

Tulika Saxena, Department of Business Administration, M.J.P. Rohilkhand University, Bareilly, Uttar Pradesh, India

Head & Dean

Mahima Karki, Faculty at Global College International, Mid- Baneshwor, Kathmandu, Nepal

Faculty Member

Jag Pravesh, *Bareilly and **Department of Business Administration, M.J.P. Rohilkhand University, Bareilly, Uttar Pradesh, India

*Chief Development Officer and **Research Scholar

Bipin Chauhan, Department of Commerce, Mahatma Gandhi Central University, Mothihari, Bihar

Research Scholar

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Published

2025-05-15

How to Cite

Raghvendra, Saxena, T., Karki, M., Pravesh, J., & Chauhan, B. (2025). Sustainable Innovation and Resilience in Management: The Interplay Between AI, ICTs, and Green Entrepreneurship in the Digital Age. Nepalese Journal of Management Science and Research, 8(1), 144–164. Retrieved from https://www.nepjol.info/index.php/njmsr/article/view/78812

Issue

Vol. 8 No. 1 (2025)

Section

Original Articles

License

Creative Commons License

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